We chose BOCO because we feel they are the best performing yet still the most stylish hats around.  It includes a fully embroidered Final K flag, our original crest logo faded and our staff motto #BeBetter on the bill.  We have put this hat through the paces on long runs and at long parties, it never fails.  This BOCO technical trucker hat combines the look and attitude of a trucker hat with performance fabrications making it the go to favorite on the tri and run scene today!! Train, Race, Hang out, repeat.